“We are exceptionally proud of the recognition we received for our recent community benefits campaign, and this Aster Award is confirmation that our hospital and our marketing are on par with the best in the nation,” said Joyce Riggs, Director, Community Development and Planning at Civista Health.
“The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards program coordinator.
The Aster Awards recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts. The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.